When three Al Jazeera journalists were detained in Egypt without charge for months on end, a campaign was put into motion to create awareness around the severity of the situation. The handle #freeajstaff was created for the public to show support and take action in protest against this act and petition to release the detained journalists. The taped mouth created a symbol for freedom of press. This was applied to a photo filter app that was used to quickly show support online. To physically take part, branded tape and a quick-support stencil was created to make a recognizable icon to further push global awareness.